You deserve a round of applause for finally creating a website to represent your business, and it just goes to show that you finally embraced digital technology! Surely, you had a booming sales when you first launched your website and your customers truly loved its interesting and informative contents, eye-catching background, awesome infographics, and good quality web design. Suddenly, the excitement and hopes are shifting to doubt and countless questions when you are starting to notice a downhill on your sales, and it makes you think that there’s something wrong with your marketing strategies or your website. Don’t lose hope and redo your entire website because your website is good but it must be running slow as a result of larger audience. If the problem is indeed your web speed, then you may consider consulting an IT professional to give you an expert advice about him best server or web host you’ll need.
You know how customers hate waiting online, most especially if you are engaged in eCommerce, wherein many shopping carts are abandoned because of slow web speed, and you don’t want that to happen. A lot of business owners think that their landing page is the what makes the first good impression they make on a customer, but it is actually the website’s load time. If you have a web page that loads quickly then that is a good indicator that you are professional, reliable, trusted, and reputable. On the contrary, a slow website leads to poor customer satisfaction, and studies show that majority of customers don’t return to the site if they previously experienced downtime. Never mess with your first impression because you don’t want to blow up your opportunity management, so ensure you are not doing the same mistakes. Bear in mind that customers want a fast and reliable website for their necessity and not for luxury because time and effort are important so they want everything fast, and websites that take more than three seconds to load are usually the ones that are mostly abandoned. If your web page starts to run slowly, most customers just quit trying and leave, and it does not matter if a customer just clicked and entered your website or is already checking out.
Major search engines like Google and Yahoo are not big fans of slow websites, and it can even harm your search engine ranking. As experts say, reality bites, and you need to adapt to your customer wants and needs. Be attentive and focus on customer satisfaction by having a speedy website.